✔ Positioning: The Battle for Your Mind ~ Book by Al Ries & Jack TroutThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
✔ What Makes People Vote Republican ~ Transcript by Jonathan Haidt...the second rule of moral psychology is that morality is not just about how we treat each other (as most liberals think); it is also about binding groups together, supporting essential institutions, and living in a sanctified and noble way. When Republicans say that Democrats "just don't get it," this is the "it" to which they refer.
✔ The Debunking Handbook ~ Paper by John Cook, Global Change Institute, University of Queensland; and Stephan Lewandowsky, School of Psychology, University of Western AustraliaIt's self-evident that democratic societies should base their decisions on accurate information. On many issues, however, misinformation can become entrenched in parts of the community, particularly when vested interests are involved.1,2 Reducing the influence of misinformation is a difficult and complex challenge.
✔ When Bankers Rule The World ~ Column by David Korten at Yes magazineHow we can call out the myths, restructure the banking system, shut down the con game, and take back America.
✔ Disaster Messaging ~ Column by George LakoffIn the U.S., conservatives have set up an elaborate messaging system. It starts with an understanding of long-term framing and message experts who know how to use existing long-term frame systems.
✔ Forget the Money, Follow the Sacredness ~ Column by Jonathan Haidt for The New York TimesDespite what you might have learned in Economics 101, people aren’t always selfish. In politics, they’re more often groupish. When people feel that a group they value — be it racial, religious, regional or ideological — is under attack, they rally to its defense, even at some cost to themselves. We evolved to be tribal, and politics is a competition among coalitions of tribes.
✔ Understanding the Ideological Divide Between Liberals and Conservatives: Is it Possible for Us to Get Along? ~ Interview with Chris Mooney and Joshua Holland of AlterNetJournalist Chris Mooney discusses his new book, "The Republican Brain: The Science of Why They Reject Science -- and Reality."
- A glossary of loaded words education "reformers" use, at Reclaiming Reform.