Bruce Judson is a Former Entrepreneur-in-Residence at the Yale Entrepreneurial Institute and former Senior Faculty Fellow at the Yale School of Management. He has been profiled in "Entrepreneur" magazine April 2012 & March 2010 (in print and online), and is a bestselling author of books on the entrepreneurship, the internet, and the economy, including "Go It Alone!" (HarperBusiness), "NetMarketing" (Wolff/Random House), "HyperWars" (Scribner), and "It Could Happen Here" (HarperCollins, Oct. 2009). His most recent stint is as a "Braintruster" for Next New Deal, the blog of The Roosevelt Institute. We're delighted to have Bruce as a contributor to The Winning Words Project. You can find more by Bruce at itcouldhappenhere.com, and follow him on Twitter @BruceJudson.