"I love your site. It's not just wordsmithing, it gives ideas around the words." ~ Jonathan Haidt, author of "The Righteous Mind: Why Good People Are Divided by Politics and Religion"
Why The Winning Words Project?
Because there is a compelling need to respond with moral strength in support of progressive policies that have been falsely defined by the GOP for decades. The Left, and Progressives in particular, have allowed ourselves to become defined by the Right, and they are ratcheting up the rhetoric with abandon in this election. It's imperative that we define ourselves, and that we do so the right way.
We have allowed our American political discourse to become corrupted with faleshoods and deceptions.
For decades the agenda of the political dialog has been set by the right wing messaging machine.
This has been literally a war of words, with the right wing not just presenting positions for our rational consideration, but using carefully-crafted word choice to mold our very assumptions about government. For example, taxes are nothing more than the nation's income—and ultimately, an investment in America itself—intended to be divvied up among those who benefit from that investment and based on an individual's, family's, or corporation's income. But the right wing has convinced everyone—unfortunately including our Democratic leaders—that simply talking about the need to increase our nation's income, aka raising taxes, will cause lost jobs and economic calamity.


Recipe for Success: How to Explain Why Money in Politics is a Problem and Inspire Action