"I love your site. It's not just wordsmithing, it gives ideas around the words." ~ Jonathan Haidt, author of "The Righteous Mind: Why Good People Are Divided by Politics and Religion"

Bootstraps Are The Keys To Freedom, Opportunity And Security

“It’s all right to tell a man to lift himself by his own bootstraps, but it is cruel jest to say to a bootless man that he ought to lift himself by his own bootstraps.” ~ Martin Luther King, Jr. In honor of the anniversary of civil rights leader Dr....

The Patient Protection Act Rollout Is Being Intentionally Sabotaged By Republicans

  This article is syndicated from Moyers & Company and is posted here with permission. Due to our mission at the Winning Words Project of changing how we use language to promote our policy ideas, the terms "Obamacare" and "The Affordable Care Act" have been substituted with "The Patient Protection...

Reframing And Reclaiming The Patient Protection And Affordable Care Act

Winning Words on Health care Reform and the Patient Protection and Affordable Care Act:  In this edition of The Winning Words Project, we focus on how to reframe and control the conversation around the Patient Protection and Affordable Care Act which is now the law of the land. It's not...

4 Reasons You Should Embrace The Language Of An 'Economy For Everyone'

Growing our economy has become a key focal point in political discussions in recent years, and has important public policy implications moving forward.  In the name of "economic growth" and the pursuit of "pro-growth" policies, we have implemented a series of austerity measures that have been devastating to the public...

Recipe For Successful Messaging

Explainer.jpgRecipe for Success: How to Explain Why Money in Politics is a Problem and Inspire Action

In 2010, the U.S. Supreme Court changed the landscape of campaign finance when it opened the doors to unlimited anonymous donations by corporations and wealthy donors in Citizens United v. FEC.  As a result, this election cycle has seen unprecedented sums of cash pour in from undisclosed sources.  You can view a well-sourced summary on the issue with examples from Ohio here.

There are a number of groups organizing to fight back against the corruption of our political system, and some of the messaging they have come up with is both clever and informative, no small feat given the complex concepts involved.  It’s difficult to explain the problem in a simple, effective, entertaining way, but they’ve managed to do it.

Here are some of the highlights, to give you some ideas on how to talk about Citizens United and the undue influence all this money from corporations and the wealthy has on our elections, and to hopefully inspire you to create powerful, effective messaging on the issues that YOU care about.

Start with...

Why The Winning Words Project?

Because there is a compelling need to respond with moral strength in support of progressive policies that have been falsely defined by the GOP for decades. The Left, and Progressives in particular, have allowed ourselves to become defined by the Right, and they are ratcheting up the rhetoric with abandon in this election. It's imperative that we define ourselves, and that we do so the right way.

We have allowed our American political discourse to become corrupted with faleshoods and deceptions.

For decades the agenda of the political dialog has been set by the right wing messaging machine.

This has been literally a war of words, with the right wing not just presenting positions for our rational consideration, but using carefully-crafted word choice to mold our very assumptions about government. For example, taxes are nothing more than the nation's income—and ultimately, an investment in America itself—intended to be divvied up among those who benefit from that investment and based on an individual's, family's, or corporation's income. But the right wing has convinced everyone—unfortunately including our Democratic leaders—that simply talking about the need to increase our nation's income, aka raising taxes, will cause lost jobs and economic calamity.

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